Digital Business Strategy
Overview of social media and networking in business. Business and technical skills in social media and networking. The use of digital data and analytics to underpin the development of effective marketing strategies. Developing business and technical skills in cloud computing in business. Business…
Learning outcomes
Upon completion of this course student should be able to: 1. exhibit knowledge on the social and other networking systems for business; 2. display skills for using the networking systems for business development and advancement; 3. demonstrate basic skills in business computing; 4. identify the role of digital technologies in crowdsourcing and crowdfunding; 5. appreciate the content of digital business environmental context; and 6. recognize the perils of digital economy and environment such as surveillance, privacy, cybercrime, fake products/news.
Course contents
Overview of social media and networking in business. Business and technical skills in social media and networking. The use of digital data and analytics to underpin the development of effective marketing strategies. Developing business and technical skills in cloud computing in business. Business and technical skills in Software as a service. Introduction to the use, promise and challenges of the Internet of Things (IoT). Role of digital technologies in crowdsourcing and crowd funding. E-Entrepreneurship. The global context of digital business. Theoretical lenses for analyzing digital business environment. Managing digital business/digital service delivery. Overview of contemporary digital technologies with business potentials. The dark side of digital economy and environment (surveillance, privacy, cybercrime, fake products/news).