Digital Marketing
Define major concepts in digital marketing. Digital marketing techniques, goals, promises and perils. Digital marketing strategy issues such as design content, policies and access controls. Issues on web presence, structure, design, promotion. Content management. Social media marketing. Online…
Learning outcomes
At the end of the programme, students should be able to: 1. exhibit adequate knowledge and skills on various digital marketing options and how to select appropriate one to be used in decision-making processes; 2. identify and recognize different social communication media platforms; 3. develop skills and insight on application of marketing techniques that can be used to promote products and services; 4. identify the informational needs of outside target groups and the nature of the information they are provided with; and 5. demonstrate skills for using analytics services to improve marketing operations.
Course contents
Define major concepts in digital marketing. Digital marketing techniques, goals, promises and perils. Digital marketing strategy issues such as design content, policies and access controls. Issues on web presence, structure, design, promotion. Content management. Social media marketing. Online advertising platforms, e-mail marketing. Website analytics. Mobile marketing. 300 Level